Farm on the Road
Farm on the Road
Farm on the Road
Farm on the Road
Pie & Biscuit
Pie & Biscuit
Pie & Biscuit
Pie & Biscuit




신선한 원료 그대로 만든 '농장과자' 컨셉에 대한 파이 패키지 디자인입니다. 대충 낙서한듯 카툰 스타일의 일러스트가 따뜻하고 생생한 느낌을 나타냅니다. 제품 컨셉의 방향이 바귀면서 최종 생산은 되지 못했지만 당시 새로운 스타일의 시도였던 디자인입니다.
신선한 원료 그대로 만든 '농장과자' 컨셉에 대한 파이 패키지 디자인입니다. 대충 낙서한듯 카툰 스타일의 일러스트가 따뜻하고 생생한 느낌을 나타냅니다. 제품 컨셉의 방향이 바귀면서 최종 생산은 되지 못했지만 당시 새로운 스타일의 시도였던 디자인입니다.
신선한 원료 그대로 만든 '농장과자' 컨셉에 대한 파이 패키지 디자인입니다. 대충 낙서한듯 카툰 스타일의 일러스트가 따뜻하고 생생한 느낌을 나타냅니다. 제품 컨셉의 방향이 바귀면서 최종 생산은 되지 못했지만 당시 새로운 스타일의 시도였던 디자인입니다.
This package design was created for a pie product based on the concept of “farm snacks,” made with fresh, natural ingredients. Rough, sketch-like cartoon illustrations were used to convey a warm and vibrant feel. Although it was not produced due to a change in product direction, the design marked a bold attempt at a new visual style at the time.
©2016 Lotte. All rights Reserved.
This package design was created for a pie product based on the concept of “farm snacks,” made with fresh, natural ingredients. Rough, sketch-like cartoon illustrations were used to convey a warm and vibrant feel. Although it was not produced due to a change in product direction, the design marked a bold attempt at a new visual style at the time.
©2016 Lotte. All rights Reserved.
This package design was created for a pie product based on the concept of “farm snacks,” made with fresh, natural ingredients. Rough, sketch-like cartoon illustrations were used to convey a warm and vibrant feel. Although it was not produced due to a change in product direction, the design marked a bold attempt at a new visual style at the time.
©2016 Lotte. All rights Reserved.












Client:
Lotte Sweet
My Role:
Solo Designer
Year:
2016
Service Provided:
Packaging Design
Client:
Lotte Sweet
My Role:
Solo Designer
Year:
2016
Service Provided:
Packaging Design